Creative immersion: A typical day with the graphics team at Arseno.
At Arseno, the members of the graphics team are always in the middle of the action. Truly, the department is always on a roll because creativity is at its best.
How does this department work? Let’s dive behind the scenes to see how our graphic artists work daily at Arseno.
One thing is for sure: the notion of “teamwork” is something anchored in all of them. The priority being customer satisfaction and respecting delays, it’s essential to know how to collaborate with each teammate to reach goals with effective graphic strategies.
For example, before sending a newsletter to touristic customers to introduce new products, Annie, the artistic and communications project manager, will ask her colleagues’ advice. She aims to get everyone’s perception to target effectively with the graphic elements included.
Through training to learn new printing techniques, taking pictures for project archives, or dealing with a new clothes arrival to steam before taking pictures, there’s always something to do. However, some things become a priority. A potential customer is interested in an online store, and the sales team needs a presentation document? Perfect! Annie moves a few tasks around to put this first. We wouldn’t want to miss an opportunity to showcase our graphic talents.
On the same subject, Carolane has an important part to play in online stores for our customers. During her week, many hours are dedicated to this task. She collaborates closely with the sales team to assess the item selection offered in online stores. The foreman validates the transformations’ feasibility, and a catalog of products is created for customer approval, which often involves graphic planning.
One of Carolane’s major projects is re-designing the Arseno website. We aim to make it more practical, complete, and easy to navigate. Thankfully, she relies on Annie’s advice and support during all the creative phases, particularly with graphic content, ensuring that we achieve an impeccable result that fulfills expectations.
Carolane is also the IT point person for all the departments. She’s regularly asked to help with computer bugs, printer issues, and our email inboxes. Adaptability is a must for our graphic artists.
On the projects to produce, our internal system plans the orders so they’re treated autonomously. The process is clear and well-understood by the team. It allows for everything to work properly at a good rhythm. David, our graphic artist responsible for production and product customization specialist, will go through the daily orders via our system and make sure it’s updated, especially with graphic requests.
While wearing the hat of a graphic artist responsible for production, needless to say, David’s days are sometimes full of unexpected events. It might be films to remake, issues with an embroidery file, or approval needed for a color or logo. The needs and demands are plentiful, but they are essential so we can offer the best graphic solutions to our customers.
Oh, back to Annie for a moment. She also contributes significantly to the business’s social media. She’s involved in strategic planning, posting calendar, graphics, pictures, videos, blog posts, and meetings with the marketing director. This is another aspect of her work that showcases her creativity and graphic expertise.
Being a graphic artist at Arseno means being resourceful, open-minded, flexible, inquisitive, and wanting to communicate effectively through an aesthetic point of view and graphic design.
Learn more about our realisations here.
